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STATUS QUO
Attention is currency, yet everyone's broke. People hate ads. People skip ads, yet ads are vying for equal attention. Since brands insist on being everywhere, you might as well be great at it.
OUR POV
For us being great at it means knowing exactly how the machine works: how to hijack attention, trigger emotion, create desire, turn first timers into forever fans, forge the most loyal of bonds, optimise behaviour and manipulate algorithms. Using our powers with precision, deliberately and responsibly.
WHAT WE DO
We handle the day-to-day pressure of "staying relevant" and bridge the gap between your brand book and how your brand behaves on the internet.
  • Social-first brand strategy & identity.
  • Campaign strategy & concept.
  • Campaign production.
  • End-to-end content production.
  • Creator strategy and management.
  • Community & loyalty strategy.


We've helped create
attention for –
WHY CHOOSE US
BARBARA is run by two people who survived Ad Land who think the industry works best when it's responsible, curious, and not actively terrifying creatives. We are experienced, entrepreneurial and doggedly good at this. Globally-minded with years logged working both sides of the coin.
Let's work together!


Sureka Thanenthiran, Founder

Sureka is a strategic leader with over a decade of experience shaping brands, building agencies, and scaling bold ideas. As a co-founder, she has led creative and strategic teams delivering standout work for global brands and is known for blending sharp strategy with culture-driven creativity, she helps brands and founders grow, connect, and stay relevant in fast-moving markets.

Dora Osinder, Strategy Partner

Dora most recently served as CCO at Ogilvy Germany where she led the agency’s creative vision and innovation strategy, guiding all aspects of creative development, advertising, digital marketing, social media, and influencer marketing. She has worked with a diverse portfolio of clients and is a recognized industry leader, featured in outlets such as Business Insider, W&V, and Horizont.

Barbara Agency Ltd
Registered Office:
11 Park Lane
London RM11 1BB
United Kingdom
Company registered in England and Wales - No. 17248903